Hersha Hospitality Management
The Rittenhouse Hotel Repositioning
A Legacy 5-Star Hotel Property Evolves to Redefine Modern Luxury
Services
- Strategy
- Programming
- Brand Identity
- Collateral Design
- Web Design
- Copywriting
HHM has a wide portfolio of hotel brands and operations in Philadelphia and beyond. As a signature portfolio piece, The Rittenhouse Hotel had an existing graphic identity and presence, though, ownership felt it could use a deeper brand story and touch points to maintain its position as a leader in the luxury space.
As new hotels and luxury experiences came online across the city, this stalwart brand wanted to retain what makes it special, while inviting a new audience to experience it as guests and locals.
Cohere was engaged to create a deeper narrative, visual toolkit, and refresh the brand's messaging, tone, and creative presence. The goal was simple: Refresh and reposition the Rittenhouse Hotel as the continued #1 luxury hotel in Philadelphia.
The Rittenhouse Hotel is recognized as the only independent Forbes Five-Star Hotel in Philadelphia.
