HipCityVeg
HipCityVeg Sustainable, Vegan Holiday Gift Campaign
This Non-traditional Holiday Gift Guide Highlighted Local Makers in a Clever Wrapping Paper Format
Services
- Strategy
- Copywriting
- Campaign Design
- Print Design
- Content
Gift guides are an expected part of the holiday season. So, how do you reimagine one in a way that stands out? For HipCityVeg, a holiday gift guide also had to also fit their sustainable ethos. Cohere designed and produced a multi-purpose guide that not only shed light on local sustainably-made products and gifts, but served as a holiday wrapping paper as well. Designed to be repurposed, this print campaign added to the holiday spirit without relying on commonly wasteful practices.
