What do hundreds of people grooving to live music set on the Philly waterfront, a collaboration between local DJs and a speakeasy-style listening room inside of a mouth-watering Mexican restaurant, and an eclectic makers market in a hidden urban garden all have in common? They’re all creative activations that Cohere and its collaborators have made happen in recent years; more than just a brand and marketing agency, we are active and inspired members of our creative ecosystem - breaking the mold to find vibrancy out in the real world, and let it ripple out through the work we do and the ideas we launch.
Our creative class needs safe spaces to gather.
When we first hosted Cosmic Rhythms at the Viaduct in 2020, we were blown away by the turn out of our creative community and the vibe that BWC Sounds curates. Our outdoor event space we operated for two years in Philadelphia was the perfect home for the first two years of Cosmic Rhythms, where it grew into a 500+ person daytime dance party that would sell out in minutes. In 2023, we were able to help sponsor the resurrection of the series, where Josh Lang and his partner DJ Sylo hosted it at Cherry Street Pier in June 2023 and brought together a whopping 5,000 attendees! We helped partner on something special here; countless connections and memories were made, with moments of inspiration created throughout.
Hospitality spaces are ripe for surprise and delight through artistic engagements.
For the past several years, we have been the trusted marketing agency for Starr Restaurant Group and have become big fans of how they curate an entire experience for their guests. They think about art, culture, and music as an integral part of their restaurants - and founder Stephen Starr is known as a theatrical producer of the spaces he creates. They started to take notice that creative community gatherings were our sweet spot too - and asked for our help with some key spaces. Take for example our involvement with LMNO in Fishtown. Designed by globally respected creative director Serge Becker, it features delicious Baja Mexican food, a lounge, art gallery, and bookstore all in the space. And, we have been supporting the marketing and now the programming for their intimate 60-person Listening Room. As consumers and supporters of great music and the people who make it, we went straight to our community to partner on making this one of the best sound experiences in Philadelphia.
If you are going to work on any vinyl room or best-in-class space for DJs, you must talk to Philly native Rich Medina. Fast forward three months into the project, and we’ve helped bring back his iconic Li’l Ricky’s Rib Shack party to LMNO’s The Listening Room. For long time music lovers who remember APT in Manhattan’s Meatpacking District, Rich’s residency had an unprecedented nine-year run, quickly becoming a destination for the likes of Puff Daddy, Lord Sear, Mos Def, Talib Kweli, Prince, Q Tip, and music lovers from all over the world. His nights are sold out and special, and we invite you to join.
To be creative, practice being creative.
How can you be creative, if you aren’t out in the world being creative alongside like minded folks? We’re often hired to be the changemakers or truth-tellers in the room at the start of a new project, and we take our role seriously; we must be more than just present and capable - we must be inspired to help our clients launch their ideas and create impact.
